“Tasty and that is it”: McDonald’s to be rebranded in Belarus

(Reuters) -McDonald’s eating places in Belarus are set to be rebranded underneath a deal made public on Friday, 5 months after the U.S. quick meals chain left neighbouring Russia over its invasion of Ukraine.

Underneath the deal, the 25 McDonald’s eating places in Belarus, all of that are operated by an area licensee, can be rebranded as Vkusno & tochka, which interprets as “Tasty and that is it”.

McDonald’s offered its Russian eating places in Could to an area operator there, which later rebranded to “Vkusno & tochka,” making a choice to sever ties with Russia over its actions in Ukraine.

“Attributable to in depth native provide points, it’s now not doable for our McDonald’s licensee to proceed working in Belarus,” McDonald’s stated in an announcement. “Because of this, the licensee will cease working as McDonald’s (NYSE:), and can now not carry the McDonald’s identify or serve our menu.”

Vkusno & tochka stated the choice to function in Belarus in addition to in Russia would permit the retention of greater than 2,000 jobs in Belarus, “whereas persevering with to fulfill all earlier commitments to staff”.

McDonald’s eating places in Belarus can be rebranded inside a “few weeks”, the corporate added, and would function underneath the McDonald’s model for a transition interval.