Buyer relationship administration (CRM) software program firm, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, stated Ryan Wyatt, president at Polygon Labs.
“Salesforce will assist their purchasers onboard to Polygon with its administration platform to assist its purchasers create token-based loyalty applications,” Wyatt Tweeted on Thursday.
The information comes after the enterprise software program big stated on March 15 that it’s increasing its consumer providers to incorporate administration of non-fungible token (NFT) loyalty applications.
“Monitor real-time blockchain information from collections launched on Ethereum and Polygon inside your CRM,” Salesforce stated in its web site for Web3 platform.
Salesforce didn’t return a request for remark instantly.
Loyalty applications might be worthwhile for companies. Repeat clients can generate roughly 40% of a enterprise’ income, based on information from Smile.io, a rewards program supplier.
In recent times, blockchain applied sciences have more and more been used to boostengagement with clients and provide loyalty rewards. BlockFi and Gemini, for instance, introduced they’d provide bank cards providing bitcoin rewards. In 2022, Mastercard supported Upstart, a NFT-based loyalty program, by way of its startup engagement program.
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